THE SIGNIFICANCE AND APPLICATION OF "BOYCOTT" IN A DEMOCRACY

 

THE SIGNIFICANCE AND APPLICATION OF "BOYCOTT" IN A DEMOCRACY


In a democracy, "BOYCOTT" is a powerful tool of protest by the means of non-violence.


The simple meaning of Boycott is NON-PARTICIPATION or NON-COOPERATION.
When there are justified reasons for Boycott, this tool is very powerful, because the people, who are the "Masters of Democracy" are able to see those reasons, as the best judges for the democracy. As the Masters of Democracy, the people see those reasons and form their opinions, may not speak on the face of it.

When Any Side of the Democracy resorts to "Boycott" :

1. When the Other Side is visibly using/misusing the Might or the Power Bestowed in its hands for which there is no remedy available in the hands of the any side.

2. Where there is Application of Force by the Other Side to do something which may not be based on the legalities, natural justice, accepted conventions and accepted norms of the society, which any side is not able to take a recourse to stop it.

3. Where any side wants to Protest against use/misuse of power or application of force by the other side in non-violence means, conveying that any side is not in agreement of the actions of the other side.

4. Where any side has no-confidence on the other side for its unfair activities but not able to do anything to check it.

In fact, any side can not be forced to participate or co-operate with the other side and if any side does not wish to participate or co-operate. There is nothing to bind any side to participate or co-operate and prevent from the "Boycott".

Who should mend fences when there is a "Boycott" ?
It is the responsibility of the Side which is being "Boycotted" to mend fences with the side "Boycotting"; not the other way. When there are valid reasons for the "Boycott" all the more the "Onus of the Boycott not happening" lies with the side which is being boycotted.

Just firing the Boycotting side (again application of force and use/misuse of might/power) left, right and centre by the side being Boycotted does not help. As I said, "Mending Fences" with the Boycotters helps.

Ultimately it is the people, as the Masters of Democracy are watching and seeing the reasons. If the Boycotter has exposed the valid reasons, there is no other choice than mending the fences.

The tools of marketing, event management, publicity and advertising does not help, when there is a Boycott. As I said, the side being Boycotted , if under the valid reasons, the mending of fences only helps. 


About the Author : Dr. Nimain Charan Biswal is a B.Sc.(Agri. Science and Technology), M.B.A. and Ph.D.(Management Area ) by qualifications; and he has 37 years of work experience in both industrial and development sectors in diversified fields of social importance. He has been educated at Orissa University of Agriculture and Technology (OUAT)-Bhubaneswar, Institute of Rural Management Anand (IRMA) and Gujarat University (with Resource Support of IIM-Ahmedabad). He is further educated at IIM-Calcutta, XLRI-Jamshedpur, Apple Computer Industries and Spar Inc., USA. He has worked for reputed National and International Organizations in Senior/Top Management Capacities at Board level as well as Managing Director and CEO. He is a management expert covering extensive areas from management in industrial sectors, management in agriculture and dairy, development management to management of public systems. He is a prominent professional of India and known Internationally as well. He lives at Mumbai in India.

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