THE EVER GREEN AND FOREVER MARKETING PRINCIPLE "VALUE FOR MONEY" : BEING LEVERAGED BY THE "CAMPA" BRAND RANGE OF PRODUCTS IN INDIA
THE EVER GREEN AND FOREVER MARKETING PRINCIPLE "VALUE FOR MONEY" : BEING LEVERAGED BY THE "CAMPA" BRAND RANGE OF PRODUCTS IN INDIA Dear Readers, I have been very keenly observing all the advertisement promotions of "Campa Sure" Packaged Drinking Water during the ongoing Tata IPL Cricket Matches of India, being broadcasted for public viewing through TV Media, endorsed by none other than the Legendary Film Personality of India Shri Amitabh Bachchan. "Campa Sure" the packaged drinking water, a line extension of the "Campa Brand" now owned by Reliance Industries Group of India ( a product of Reliance Consumer Products Limited ) under the Leadership of Shri Mukesh Ambani, is a Product now available in India that is highly leveraging on the Age Old, Ever Green and Forever Marketing Principle "VALUE FOR MONEY". The Product is being made available at a MRP(Maximum Retail Price) of Rs. 15/- for 1-Litre PET Bottle a...