HOW DID THE WORLD LOVE FACEBOOK (META) MORE THAN THE CHOCOLATES ? THE THOUGHT OF THE CHOLOCATE DAY (09 FEBRUARY)

HOW DID THE WORLD LOVE FACEBOOK (META) MORE THAN THE CHOCOLATES? THE THOUGHT OF THE CHOLOCATE DAY (09 FEBRUARY)

The “Chocolate Day” which falls on the 3rd Day of the 8days Series of Valentine’s Day starting on 07-February and ending on 14-February (Valentine’s Day) falls on 09-February, which is today.

I am placing below a link of The Times of India, that has described all the 8-days of the Valentine’s day series for any reader to understand it well and I am not reproducing it here, there are plenty of articles in public domain describing it also.  

I am quoting from the article of which I am giving the link from The Times of India, which describes about the chocolates on the occasion of the Chocolate Day as follows and by far it is true:

“ Today is February 9, i.e. Chocolate Day. The day is all about exchanging chocolates and sweet treats with your loved ones after Rose and Propose Day. Chocolate has many strong symbolic meanings such as love, passion, care, and happy life. It is a great simple gift that never fails to surprise us. Scientifically, chocolate contains theobromine and phenylethylamine that stimulate our brain. Both substances trigger our brain to produce dopamine that arouses comfort and joy. Thus, eating chocolate gifted by someone you like may make you fall in love with them.“

BBC reported that on last Wednesday ( 2nd February 2022) , the Meta (Facebook) lost market capitalization amounting to more than USD 230 Billion with its share price going down by 26% on that single day. The CEO and main owner of Meta (Facebook) Mr. Mark Zuckerberg lost his own net worth by USD 31 Billion.  (BBC Article Link is given below).

The Meta (Facebook) had market capitalization of about USD 900 Billion and it had to slide down to the level of USD 660 Billion approx, on last Wednesday (2nd Feb 2022).

The Chocolates ( including chocolate confectionery products ) have a global market size of about USD 140 Billion as on date(2021-22) which is growing @ 5% per year (CAGR rate).

In India the Chocolates ( including chocolate confectionery products ) have a market size of USD 2 Billion ( Rs. 15000 Crores ) and it is growing @ 15% per year (CAGR Rate).

The last Wednesday’s market capitalization loss of Meta (Facebook) is equivalent of 115 years present consumption of Chocolates by Indian Market (considering Indian Chocolate Market is USD 2 Billion and Meta’s market capitalization loss on last Wednesday USD 230 Billion). In the same magnitude terms, the last Wednesday’s market capitalization loss of Meta is equivalent of the value of 605days (1year and 240days .. say close to 2Years) consumption of chocolates by the whole world.

If the total market capitalization of Meta (Facebook) is considered, at USD 900 Billion on last Wednesday it was equivalent of the value of the 2368days ( 6 and half years ) consumption of Chocolates of the whole world and that of 450 years consumption of Chocolates by Indian Market (at the present rate ). After sliding to USD 660 Billion on last Wednesday, still Meta(Facebook)’s market capitalization remains as equivalent of the value of 1736 days (close to 5years) consumption of chocolates by the whole World and 330 years of Indian market (at the present rate).

Therefore, yes, the World loved to consume more of Meta (Facebook)'s digital content than the Chocolates in the contemporary times. Nevertheless, the Chocolate Marketers should be happy that at Global Level the CAGR of Chocolate Market is 5% and in India it is 15%, that is a cause for them to rejoice.

Having sold and dealt with Chocolates directly or indirectly for close to 25years, I found the numbers to be very curious to write this article on the Chocolate Day.

The Times of India Article Link on "Chocolate Day" : 

https://timesofindia.indiatimes.com/life-style/events/happy-chocolate-day-2022-images-quotes-wishes-messages-cards-greetings-and-pictures/articleshow/89428578.cms

The BBC News Report Link :

https://www.bbc.com/news/business-60255088


About the Author : Dr. Nimain Charan  Biswal is a B.Sc.(Agri. Science and Technology), M.B.A. and Ph.D.(Management Area ) by qualifications and he has 36 years of work experience in both  industrial and development sectors in diversified fields of social importance. He has been educated at Orissa University of Agriculture and Technology (OUAT)-Bhubaneswar, Institute of Rural Management Anand (IRMA) and Gujarat University (with Resource Support of IIM-Ahmedabad). Dr. Biswal is further educated at IIM-Calcutta, XLRI-Jamshedpur, Apple Computer Industries and Spar Inc., USA. He has worked for reputed National and International Organizations in Senior/Top Management Capacities at Board level as well as Managing Director and CEO. He is a management expert covering extensive areas from management in agriculture, industrial management, development management to management of public systems. He is a prominent professional of India and known Internationally as well. He lives at Mumbai in India.





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